On May 17, the Gyumri Technology Center (GTC), operated by the Enterprise Incubator Foundation (EIF), hosted the “Sales & Marketing Synergy” event—an engaging session focused on exploring the real value of marketing and sales in organizational growth, and how aligning the two functions can lead to measurable success.

The first keynote speaker was Artak Harutyunyan, founder of Smartology Digital Business Academy, who delivered a talk titled “The Evolution of Marketing: From Strategy to AI.” He provided an insightful overview of how marketing has transformed through the integration of modern technologies and artificial intelligence, reshaping how brands connect with audiences today.

The second speaker, Aram Mikayelyan, founder of Creativelab, presented on the topic “Sales Is a Relationship, Not a Transaction,” highlighting the essential relationship between sales and marketing and the need for strategic alignment to drive business success.

The event concluded with an open discussion, where participants exchanged thoughts, asked questions, and explored ways to apply these insights in their own professional contexts.

These sessions are part of GTC’s broader mission to foster professional growth and capacity-building for youth and professionals in Armenia’s regions, by providing access to industry expertise and practical learning.